lululemon Introduces SwiftLuon™ in its Women’s Basketball Collection
Revolutionizing Fabric Technology to Empower Female Athletes
VANCOUVER, British Columbia (March 26, 2024) – lululemon atheletica inc. (NASDAQ:LULU) today announced the launch of its groundbreaking SwiftLuon™ fabric, a revolutionizing technology for women’s basketball apparel. This development is an important step in empowering female athletes and introducing breakthrough fabric blends and exclusive product lines designed to meet the needs of high school and college athletes. The SwiftLuon™ line is a game-changer for women’s basketball players. Basketball hoodies, shorts, tank tops, and sports bras will evaluate your performance and comfort to a new level. The collection will be available on April 29th online and in select stores across North America.
SwiftLuon™ fabric combines the superior qualities of lululemon’s renowned Swift and Luon fabrics. It is a cutting-edge blend of 74% nylon and 26% Lycra spandex. With the highest spandex content of any product, Luxtreme is the ultimate choice for athletes looking for optimal stretch and skin-friendliness in their training routine. With unrivaled durability, flexibility, and moisture-wicking capabilities, SwiftLuon™ sets a new standard. Designed to meet the rigors of basketball, this performance fabric ensures players stay dry, comfortable, and unrestricted on the court or during practice. With the launch of SwiftLuon™ and a dedicated collection for basketball apparel, lululemon demonstrates its commitment to advancing sportswear through innovation and high-quality products.
Women in sports have long lacked attention and support. lululemon is committed to promoting gender equality in sports and strives to provide more opportunities for women to improve their health and performance. “When women have the resources they need, they are empowered to overcome obstacles and realize greater possibilities,” said Nikki Neuburger, Chief Brand Officer, lululemon. “This SwiftLuon™ innovative collection is designed with the unique needs of female athletes in mind, providing them with cutting-edge technology and unparalleled support to unlock their full potential.”
lululemon is committed to empowering female athletes and helping them realize their full potential. Through its efforts, the Company hopes to create a more inclusive and supportive sports environment.
About lululemon athletica inc.
lululemon athletica inc. (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.
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