Lululemon’s Sweattron™ Women’s Basketball Apparel Line Launches Creative Brief
Target Audience:
The primary target audience is high school and college female athletes who love to play basketball. This group values performance and style in athletic apparel. These are motivated and ambitious young women who are looking for clothing that fits their active lifestyle and rigorous athletic demands. They are also likely to follow social media and be influenced by the empowerment of women in sports.
Ad placement:
Online: Social media platforms Instagram, sports and lifestyle blogs on Facebook, and YouTube are ideal channels to reach this tech-savvy, digitally connected audience.
Outdoor advertising: Billboards and transit ads in urban areas near high schools and colleges can capture the attention of young athletes and their supporters.
Print media: Reach a wider audience, including athletes and their influencers (parents, coaches) through sports magazines, school sports bulletins, and local newspapers.
Campaign Goal:
Drive sales of the new line and raise Lululemon’s profile as a supporter of women’s sports and female athletes. In addition, to increase awareness of Lululemon’s new SwiftLuon™ line of women’s basketball apparel.
Why do we need this ad?
To introduce Lululemon’s innovative SweatTrueon™ fabric and women’s basketball collection to a targeted audience and position the brand as the go-to brand for female athletes who demand the ultimate in performance and style. This campaign is critical to communicating our commitment to supporting female athletes and providing them with high-quality gear designed specifically for their needs. By positioning ourselves as an advocate for women in sports, Lululemon aims to inspire our customers and build a strong community around our brand and values.
Tagline/ for outdoor or print advertising:
Headline 1: “Victory Weaves into Every Fiber”
Headline 2: “Elevate Your Training with SwiftLuon™”
Subhead 1: “Feel the Power of SwiftLuon™ in Every Jump, Every Shot”
Subhead 2: Experience Unparalleled Comfort & Flexibility